Jobs Explained: Fintech Marketing Manager

04 May 2021

Jobs Explained Marketing Manager

What is a Marketing Manager? How much do Marketing Managers earn? How do you get your first job as a Marketing Manager and what’s the long term career potential? In this jobs explained profile we explore everything you need to know about Marketing Manager jobs...

What is a Fintech Marketing Manager?

A Marketing Manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.

Similar roles:

  • Product Marketer

  • Content Marketer

  • Marketing Specialist

  • Marketing Retention Manager

What does a Marketing Manager do in the Fintech industry?

A Fintech Marketing Manager is an individual who focuses on managing the promotion of new Fintech products through marketing actions on the B2B and B2C side. This is one of the most crucial Fintech marketing jobs as it’s heavily involved with user acquisition, retention and reactivation. The holder of this role sets up, manages, and reports on data centric marketing campaigns to increase the usage of products. He/she is responsible for selecting the appropriate channels that will improve a campaign's performance based on set monthly budgets.

Pros

Cons

  • Opportunities for growth

  • High earning potential

  • Degree programs are readily available

  • Comfortable environment

  • Good budgets

  • Potential for travel

  • Job pressure can be high

  • Competitive

  • Long hours

  • Responsibility to adhere to Fintech/payment regulations

​How much does a Fintech Marketing Manager make?

  • Marketing exec - £35,000 - 45,000

  • Marketing manager - £45,000 - 75,000

  • Head of marketing - 70,000 - 100,000+

  • CMO - £120,000+

What are a Fintech Marketing Managers job duties?

  • Develop a product marketing strategy that will help attract and retain customers in a competitive market.

  • Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.

  • Build anticipation for product launches to increase user acquisition.

  • Drive the company’s media strategy and execute PR campaigns for brand awareness.

  • Planning timescales and budgets.

  • Plan and manage social media and public relations campaigns.

  • Build relationships and coordinate with external partners and agencies.

  • Devising and presenting ideas and strategies.

  • Creating promotional activities.

  • Communicating with various platforms for digital marketing and negotiating terms.

  • Compiling and distributing financial and statistical information.

  • Writing and proofreading creative copy.

  • Analysing, interpreting, and presenting results.

What qualifications/skills does a Fintech Marketing Manager need?

  • 2 - 5 years’ experience in digital & integrated marketing programs online (web/mobile).

  • Be interested in and/or understand the Fintech market.

  • Good understanding of social media and other digital channels including Affiliate Marketing, Display, PPC, SEO, SEM. 

  • Experience in affiliate management and media buying.

  • Organisation and a competitive mindset are a must.

  • Experience in team management.

How do I get a job as a Marketing Manager in Fintech?

Becoming a Marketing Manager in the Fintech industry requires a strong background in marketing and team leadership with Fintech or financial experience a big bonus. You will find Marketing Manager jobs advertised online, including entry, junior and senior positions. Be sure to include all relevant qualifications and experience when writing your CV - and don’t forget to send us a copy too, as we often have exclusive and unadvertised Marketing Manager jobs.