Omnichannel Commerce: The Career Opportunity

10 May 2021

Omnichannel Commerce The Career Opportunity

The division between brick-and-mortar and online shopping is increasingly blurred.

Omnichannel commerce brings the customer experience together in a truly connected way. It’s a trend that’s creating exciting new jobs within retail, ecommerce and payments.

What is omnichannel commerce? “Omni-channel retail (or omnichannel commerce) is a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store.” (Source: Bloomreach)

Interested to explore the omnichannel trend in more detail? Start with…

  • 15 Examples of Brands With Brilliant Omni-Channel Experiences
    Real-world examples of omnichannel including Disney, Virgin Atlantic, Bank of America, Starbucks, Timberland and more. “If you need some inspiration, you can find plenty of companies that have already implemented fantastic omni-channel user experiences.” Read via Hubspot

  • The Omnichannel Opportunity – Unlocking the power of the connected consumer
    This report, authored by Deloitte for eBay, profiles consumer behavior and considers the strategic options for embracing omnichannel. “As consumers embrace new technologies, the shopping experience has become increasingly sophisticated, enabling new ways for leading retailers to reach their audience. Read via Deloitte

  • – Omnichannel trends
    There’s lots to explore on Omnichannel in the Google blog. “Discover the latest omnichannel trends and see how top brands are implementing integrated marketing to provide customers with a seamless experience.” Read via ThinkWithGoogle

Omnichannel Job Opportunities

The word ‘omnichannel’ appears in a ever-growing number of job descriptions, and even in job titles. In fact, those with titles such as “Omnichannel Planner” and “Omnichannel Marketing Director” often operate at the highest levels of big retail and ecommerce businesses.

Here are some areas where jobs in omnichannel commerce are being created:

Omnichannel Planning / Project Management -Senior, strategic roles overseeing multiple functional areas with a responsibility for the overall customer journey and experience.

Omnichannel Marketing – These are “full funnel”, senior role that demands an expansive knowledge of both digital and other channels.

UX Design – Design is central to the omnichannel experience, so those with UX credentials can certainly find demand to put skills to use.

Data & Tech – Great user experiences rely on effective technical infrastructure and sound business analysis.

Legal & Compliance – The ever-more complex world of data that consumers interact within is creating increasing demand for specialist legal expertise.

Payments Specialists – Omnichannel is just one of the many areas where demand for payments products (and the professionals needed to deliver them) is growing exponentially.


Register With Headcount Today

Headcount’s specialist recruitment team can provide you with fresh new omnichannel opportunities.