CRO Manager

Location London
Job Type Permanent
Salary £50000-£75000
Reference 32601
We’re looking for an experienced CRO Manager to join a leading Forex and CFD platform and develop CRO strategy and create sustainable growth in conversion of traffic across multiple owned channels.

Key Responsibilities
- Create conversion optimisation strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources.
- Carry out MVT and A/B testing, analyse results and make recommendations.
- Understand and optimise the digital customer journey.
- Work closely with a variety of departments – Commercial, UX, Product, Development, Content/Design, Analytics.
- Develop and own the testing program to improve on-site conversion
- Collaborate with other teams such as acquisition, social and brand to ensure consistency across all channels.
- Build business cases based on test results, to inform future volume and revenue growth
- Continuously innovate, thinking of new ways to drive engagement.
- Analyse results and identify successes, failures, and trends, and effectively communicate these to stakeholders.

Skills / experience:
- 3+ years CRO experience
- A/B and MVT testing experience
- Experience with Google Analytics and other optimisation/web analytics tools like Adobe Omniture.
- Deep understanding of conversion/persuasion best practices and the ability to apply that knowledge to client projects.
- Manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision.
- Attention to detail, strong organisational skills, as well as oral and written communication skills.
- Familiarity with conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce.

If this sounds like the next step in your career, please get in touch!
Apply Now