The role
My client is a leading global payment service provider for online, in-app and in-store payments. Their global payments solution is available through a simple integration, offering a wealth of features, including global acquiring, alternative payment methods, fraud and risk management, card issuing, an in-house eWallet solution and performance optimisation.
Reporting to the VP Marketing, the Digital Marketing Executive will be passionate about digital and social strategies and campaigns. This is an exciting new role with potential to grow within the team for a digital marketer with a passion for social media to help develop and scale my client´s existing digital presence, while supercharging their social channels growth. The right professional will be responsible for planning, creating and executing digital marketing campaigns, while managing my clients social channels across the brand.
What makes your approach stand out from the digital crowd is your ability to flip complex ideas into compelling campaigns with measurable results and proven ROI. LinkedIn, Facebook and Twitter hold little to no secrets for you, and if you’re familiar with YouTube that’s a bonus.
Responsibilities
-
Plan, create and monitor the company’s presence on social media (LinkedIn, YouTube, Twitter, Facebook), and other digital marketing channels, ensuring deadlines are met and work is of the highest quality.
-
Writing and scheduling of organic and paid social content with regular check-ins for quality control.
-
Create and optimise automated workflows using our CRM system .
-
Manage inbound leads and keep track of digital marketing and lead generation campaign performance
-
Conduct market research and analysis to evaluate trends and brand awareness opportunities across the emerchantpay Group brands.
-
Be actively involved in SEO efforts (keyword, image optimisation etc.)
-
Assisting with landing page creation.
-
Work closely with our in-house design team to create commercially strong media assets for social media, landing pages, email distributions, supporting blog content and more.
-
Develop and execute AB testing across channels of specific tactics and activities to grow awareness and lead generation functionalities.
-
Help measure performance of social media and digital marketing efforts using a variety of tools to continually enhance our growth.
-
Collaborate with stakeholders within the Marketing team and the wider organisation to fine-tune campaign objectives, messaging and assets.
-
Support the wider development of efficient and intuitive marketing strategies
Requirements
-
Minimum 3 years’ experience in digital marketing and social media.
-
Excellent verbal and written communication skills in English.
-
Degree in BA/BS (or higher); digital marketing, business or similar preferred.
-
Experience and confidence in implementing and optimising social media and digital campaigns in a corporate environment using LinkedIn, YouTube, Facebook and Twitter.
-
Driven by data insights from reporting to improve performance (platform insights across Ad and Campaign Managers, HubSpot and Google Analytics).
-
Great teamwork skills with ability to work in cross-functional teams.
-
Experience using HubSpot highly desirable (or similar tools such as Marketo, EngageBay, Active Campaign and Hootsuite
What we offer
-
A competitive salary depending on experience
-
The opportunity to make a difference and be part of an exciting new team in a fun and motivating work environment
-
The opportunity to progress through the company’s international team
-
Generous pension program
-
Budget for learning and development (it’s not a fixed figure per year and has flexibility)
-
Desirable London office location
-
Cycle to work scheme