Enterprise Marketing Manager - EMEA

Location London
Job Type Permanent
Salary £60,000 to £75,000 pa
Reference 31243

A leading UK based Fintech is looking for a Enterprise Marketing Manager, EMEA, you will play a critical role in raising brand awareness and pipeline acceleration for their  clients Enterprise Business across EMEA.

You will be part of the Global Enterprise Marketing team and work closely with the sales team on regional strategy to drive demand and lead pipeline. You will be responsible for leading the strategy, creation, and execution of integrated campaigns that support the business objectives of their clients  EMEA business.

The ideal candidate is a creative storyteller with the ability to build, execute, and innovate broad as well as account-based marketing programs across the entire buying cycle.

This is the perfect opportunity for an experienced, results-driven full stack B2B marketer who’s looking for a new challenge in a broad and creative role.

What you’ll do:

  • Partner with regional leadership and members of the strategy and sales teams to develop marketing programs that align with regional strategy and priorities

  • Design and execute an integrated marketing plan to increase brand visibility, communicate their positioning, drive demand generation, and nurture existing opportunities in EMEA

  • Develop and execute a broad range of marketing programs that address the entire buying cycle, driving pipeline growth and improving pipeline velocity including digital campaigns, webinars, events, direct mail, marketing partnerships, account-based marketing

  • Own campaign execution end to end including creative and copy development, setup, nurture flows, tracking, optimization, and reporting on campaign effectiveness

  • Guide the creation of Enterprise-grade content including delivery format and distribution plan to establish this client as a thought-leader in EMEA

  • Partner with the global communications team to increase brand awareness in region via media mentions, PR, and speaking opportunities at leading industry events

  • Align closely with sales to develop an account-based marketing plan for key accounts, working to deploy custom multi-touch marketing plans

  • Work in close partnership with the sales team to maintain alignment between outbound sales and marketing efforts through ongoing planning, reporting, and feedback.

 

Experience

  • Extensive  B2B marketing experience in a demand generation role including familiarity with ABM, content, digital demand-generation, and events

  • Proven experience in leading both strategy and execution of ROI-based marketing programs

  • Experience with account-based marketing strategies, tactics and tools desirable

  • Familiarity with CRM platforms, eg SFDC, Marketo, Eloqua, Hubspot, Pardot

  • Customer obsessed and passionate about developing content that truly targets pain points, inspires engagement and drives lead conversion

  • Strong analytical skills and ability to analyze and report on program effectiveness and ROI.

This is a great opportunity in an excellent Fintech business for someone who understands ABM and working to penetrate large corporate accounts. If you have experience around this then please get in touch.

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