Head of Digital Brand

Location Kuala Lumpur
Job Type Permanent
Salary Competitive DoE + Bonus + Benefits
Reference 30437

Passionate about building strong digital brands, you will be responsible for the formulation and execution of digital brand strategy, insights, and delivery for an industry leader of its segment.

This role brings an exciting opportunity to own and significantly reformulate the entire spectrum of the brand portfolio and its position in the market. You will be required to bring robust strategic thinking, sharp analytical skills, and creative direction to this role. 

 

Responsibilities:

  • Ownership of the whole brand function in the company.
  • Formulate and refine the brand strategy, positioning and value proposition for the company and its business units. 
  • Develop strategic and tactical plans for increasing brand awareness and activation in a number of new global markets.
  • Formulate the approach on building brand advocacy from our existing customer base.
  • Development and further management of brand assets - including brand, style and tone of voice guidelines, and other brand collaterals.
  • Working with the relevant Marketing functions planning and executing communications and media actions on various channels, including social media.
  • Collaborating with Product functions on new functionality and messaging, as well as new business opportunities.
  • Creating and managing promotional collaterals to establish and maintain product branding.
  • Competitor and customer insights analysis in relation to Brand.

 

Required Experience:

  • Candidates with proven experience within the CFD/FX will be an advantage for this role. 
  • Deep knowledge in digital branding with strong brands portfolio management experience
  • Experience in the international market, the ability to manage large scale international projects, experience in Asia is preferable
  • Ability to lead and motivate people & teams to contribute to common goals
  • Demonstrate strategic experiences beyond tactical implementation
  • Ability to drive and manage stakeholders on digital brand strategy
  • Broad experience in social media and online oriented consumer engagement 
  • Excellent English, with or any Asian languages will be an added advantage. 
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