Product Marketing Manager

Location London
Job Type Permanent
Reference 34374

My client is an established Fintech/payments organization leading the way in cross-border payment solutions. Their vision is to make the flow of global payments easier, fast, and most importantly more cost-effective. 

Their unique payments infrastructure allows them to deliver real-time cross-border transactions in over 100 countries which enables their customers across the banking, travel, B2B, and financial services sectors to reduce costs and create new revenue streams.

I am seeking a Product Marketing Manager to join this establish payments organisation in London. 

job description:
  • Activation of marketing plans based on product-led GTM strategy
  • Translation of technical releases into market-ready and customer-facing products – naming, productization, sector & persona targeting, supporting asset creation
  • Creation of supporting cross-media product marketing materials (brochureware, video, explainers, landing pages, product sheets, white papers)
  • Creation of prospect-facing sales support materials (pitch decks, factsheets, product guides, lead-generation collateral)
  • Creation of product specific communications and management of product comms calendar – product updates, product releases, product newsletters etc
  • Strategizing and definition of GTM execution plans for new, updated and existing products across key target verticals - in support of Heads of Product
  • Translation of technical product documentation into customer-facing literature
  • Product proposition development in support of Head of Product Propositions
  • Validation of product roadmaps in-line with commercial and customer needs
  • Research competitor tracking and product benchmarking
  • Help in the creation of general brand and acquisition collateral in support of wider marketing team
  • Help in the creation of general brand and acquisition collateral in support of wider marketing team. Content, video, copy, digital, brochureware, blog, thought leadership, white papers
  • Agency liaison – copy, design, web, brand, PR

Main stakeholders
  • Head of Marketing – manager
  • Product Marketing Team – support in handover and rollout of technical products to market
  • Sales Team – support of sales process through the delivery of key sales asset

You must have:
  • 6+ years experience in payments and/or fintech with product marketing or tech marketing role
  • Wordpress experience
  • Email automation
  • Hubspot
  • Experience liaising with multi-disciplinary agencies
Nice to have:
  • Experience in MS Dynamics
  • Experience in Adobe Suite
  • Basic HTML

Personal skills: 
  • Team player
  • Ability to work outside of job spec in support of wider company strategy (start-up mentality)
  • Personable (will be working collaboratively with a wide range of internal stakeholders, cross department)
Industry knowledge (if any specific requirements):
  • Experience in payments – likely from an acquirer, gateway, issuer, processor, PSP, paytech, fintech etc…
  • If none of the above – experience in the marketing of a complex and technical B2B product (preferably in a regulated space) of high-ticket value (low sales volume)
Note: no B2C
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