Senior SEO Manager

Location London
Job Type Permanent
Salary £70,000 - depending on expereince
Reference 33042

My client, a global leader in FX solutions, is seeking an experienced SEO Manager to lead their organic search strategy and create sustainable growth in traffic across multiple owned channels.

The working set-up for this position is flexible - mainly remote, however you may be required to go to the office once a week to set objective and priorities with the rest of the marketing team.

Key Responsibilities:

  • Drive high-volume organic search growth across multiple properties and geos.
  • Develop and execute a data-driven, innovative, measurable and accountable SEO strategy.
  • Create effective SEO internal and external team structure and processes to effectively execute the SEO strategy at pace.
  • Planning and management of a substantial global SEO budget.
  • Develop and drive a data-led, scalable, creative SEO content strategy to capture search demand throughout user journey and across multi-channel.
  • Manage and optimise SEO tools and tech
  • Collaborate with other performance marketing team leads to ensure SEO strategy is aligned with overall SEM strategy.
  • Create, prioritise and deliver the technical SEO backlog in conjunction with the in-house product and development teams.
  • Manage SEO agencies - briefing, creative validation, etc and drive the agency on creating, optimising and reporting on SEO campaigns
  • Continually optimise performance through a thorough reviewing performance, analysing Google updates, etc using a number of SEO monitoring tools.
  • Keep abreast of SEM industry trends and developments, understanding of how SEO and SEM contributes to the overall marketing mix.
  • Ensure out-going comms with PR and Social Media teams are SEO optimised, proactively seek out collaboration and amplification opportunities, leverage those channels to benefit organic acquisition performance.
  • Responsibility for driving ASO initiatives across a range of internal stakeholders.
  • Collaborate with regional commercial leads and sales teams to exploit growth opportunities and create competitive advantages in-market.
  • Working with martech and central Analytics team to create operational and commercial reporting suite with ability to attribute contribution of organic channels to overall acquisition and client revenue.
  • Provide regular performance reports for senior management and proactively implement corrective action where necessary

Who will you report to?

One direct report - The Performance Marketing Manager

Qualifications and experience:

  • 4 – 5+ years proven experience in SEO, working on large scale, multi-lingual websites in both a technical and content capacity
  • Global experience in highly regulated markets. Financial services or Gaming industry experience preferred.
  • Strong commercial acumen, with excellent numeracy, analytical, forecasting and negotiating skills.
  • Effective stakeholder relationship management skills and senior management communication skills.
  • Comprehensive knowledge of SEO tactics, and commitment to keep this up-to-date
  • Demonstrable experience consulting on website audits, backlinks and migrations
  • Absolute proficiency with industry-standard SEO tools; crawlers, link checkers, etc.
  • Full understanding of Google Search Console, Screamingfrog/Botify/Deepcrawl, Confluence and similar applications
  • Google Analytics IQ certification
  • Demonstrable experience in HTML/JS/CSS
  • Proven experience in understanding, tracking and improving leading indicators of SEO success
  • Proven experience in Outreach and content optimisation strategy and delivery
  • Strong expertise in the latest Google algorithms and their impact on SEO performance
  • Ability to work with large, complex data sets (an understanding of SQL is desirable)
  • Demonstratable experience in mobile SEO and strategy
  • Ability to clearly communicate complex requirements to a range of audiences and stakeholders
  • Play an active role in the key stakeholder meetings, championing the important role of native content distribution in digital marketing.
  • Highly analytical, good understanding of funnel metrics, ability to test data integrity, and link data back to customer behaviour
  • Excellent presentation skills and ability to convey and concise
  • Clear track record of operational success and great execution
  • Understanding of cross- channel marketing concepts desirable

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